Benefits of Instagram Listening Tips

Instagram is evolving – fast. The network isn’t a place of cute snapshots anymore. You need to give a shout out to your followers and answer their questions.  In short, having your ears on the ground is essential if you want to keep up with the demands of your customers. Here’s to perfect your listening game on Instagram.

But first, What is Instagram Listening?

Well, this involves following conversations regarding brands, topics, hashtags, and keywords related to your niche. You will then use the insights gathered from these exchanges to formulate your marketing strategy.

Moving on, here’s are the benefits of Instagram listening;

Conduct Competitive Analysis

One of the best uses of social media platform listening is competitive analysis. If you are in the beauty industry, for instance, that has lots of new products coming up, you can listen to popular posts and tags from your competitors. The idea is to help you know what they’re up to so you can figure out how to outperform them.

It Helps Improve your Products

There is no one better to ask about what you should do to improve your products than your customers. And, even though you might not get direct feedback, you may want to keep looking at comments, likes, and shares. The long and short of it is that Instagram listening can be a valuable tool to help you know how your audience perceives your brand and products.

It Helps Identify Potential Customers

Sure, you must retain your followers. But, you have to discover new ones as well. Niche and targeted hashtags are gold mines when it comes to finding people who might be interested in what you are selling. The same is true if a potential client is looking for a way to fit into your space.

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The Bottom Line

It is essential to listen to what your followers are saying to serve them better. Sharpen your tactics on how you can squeeze critical information out of them without looking pushy. Most importantly, act on what they are telling you to make them feel part and parcel of your brand. After all, the more you connect with your audience, the easier it is to retain it.