As we are writing this for a broad audience we aren’t going into the nitty-gritty of the technical details in this post but we will discuss the most important things so that you will be able to optimize your site or social media profile in the best possible way and gain higher rankings, more visibility, and/or more followers.
Crawling & Indexing
Nearly every platform that allows you to search for things, that includes e-commerce websites have an engine that runs in the background. This engine is responsible for crawling new content, and if it fits the criteria defined by the algorithm that runs it will get indexed. Most people think that when a page hasn’t been indexed it hasn’t been crawled either and that’s a huge misunderstanding. Google, for example, has long seen your content before it decided to index it. So why doesn’t it index your post? Well, perhaps it’s of such low quality that they don’t deem it interesting enough or perhaps it’s just another clone from another article that’s discussed millions of times.
Google lately said that that’s not true but we’ve seen plenty of evidence that points out the contrary, take for example recipe sites, so many people start a cooking blog that a short post on how to make lasagna often won’t get indexed or shown in the results. You can help it a little though by sending some social signals or backlinks to the page so that on the next crawl it will be detected and given more importance (why else would someone link to it) so you’re pretty much in control of what gets indexed and what not.
Ranking & Exposure
We can continue where we were left with the last paragraph, by giving importance to your content you can get it indexed but that’s not the same as actually ranking it and increased visibility. Although it is indexed it might be buried deep into the archives where no one can find it. In this case, the search engine wants a little more.
Factors that now play a role in social media, for example, are the number of followers you have, the number of likes, shares, and what not. In short: Engagement is what matters most, you can trick the search engine by using a bot for that to automate part of the game but be careful, there are algorithms in place to detect bot activity. When it comes to Google and Yahoo social signals don’t matter so much but there is a different type of engagement like blog comments and backlinks so that sums it up pretty much how everything functions so use it to your benefit.