In today’s sophisticated marketing world, TV retention is no longer a caprice for the top players in this field, but an actual necessity. Returning customers are essential for any business out there. In this domain, they are referred to as watchers. A lot of managers tend to believe that gaining new customers is the optimal way to do business. However, such an idea implies ignoring the current ones, which will inevitably lead to a general feeling of disappointment. Instead, most specialists recommend focusing on customer retention. Basically, as long as your watchers stick to your programs, you are more likely to draw the attention of new people in a natural manner.